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Trendsetting Celebrities and Influencers in Lower Eyelid Makeup

Celebrities Who Have Popularized Lower Eyelid Makeup


The Grammy-winning British singer and songwriter Adele is renowned for her powerful vocals and signature winged lower eyeliner. This iconic look has been a hallmark of her style, creating a sultry and glamorous appearance that has captivated audiences worldwide. Adele’s elegant and well-defined lower eyelid makeup has inspired countless fans to embrace this trend.


Known for her acting versatility and fashion-forward style, Zendaya is a multi-talented actress and style icon who frequently sports unique and creative lower eyelid makeup looks. Her experimentation with color, shape, and placement has pushed the boundaries of the trend, making her a trendsetter in her own right.

Makeup Artists Who Have Shaped the Trend

Pat McGrath

As one of the most renowned makeup artists in the world, Pat McGrath has consistently incorporated lower eyelid makeup into her runway and editorial work. Her avant-garde designs and innovative use of color have influenced countless makeup artists and enthusiasts, cementing her status as a trailblazer in the beauty industry.

Lisa Eldridge

A highly respected makeup artist and popular YouTuber, Lisa Eldridge has created numerous tutorials and looks that emphasize the lower eyelid. Her educational content has helped demystify the technique for makeup enthusiasts, making it more accessible to a broader audience.

lower eyelid makeup look

The Role of Social Media Influencers

Social media platforms like Instagram, YouTube, and TikTok have played a pivotal role in driving the lower eyelid makeup trend forward. Here’s how social media influencers have contributed to the trend’s popularity.


Social media has made makeup expertise more accessible than ever. Makeup enthusiasts and professionals can readily share their knowledge, techniques, and tutorials on platforms like YouTube and Instagram, making lower eyelid makeup more approachable.


The constant influx of fresh and innovative looks on social media provides an abundant source of inspiration for makeup enthusiasts. Whether it’s celebrity red carpet appearances or influencer creations, there’s no shortage of ideas and styles to explore.

Community and Engagement

Social media has fostered community among makeup enthusiasts. By sharing lower eyelid makeup looks and engaging in discussions about techniques, products, and trends, like-minded individuals can connect and learn from one another.

Real-time Trends

Social media platforms allow for rapidly sharing emerging trends and techniques. As soon as a celebrity or influencer debuts a lower eyelid makeup look, it can gain traction and inspire countless others in hours, accelerating the trend’s momentum.

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